Hennessy USA

Hennessy has grown organically in popularity with the younger urban audience and has prevailed within hip-hop’s cultural landscape and urban lifestyle. This was one of the first iterations of Hennessy's main web presence to target the radically different US audience than that of the cognac traditionalists. I helped cultivate this tonal shift and contributed creative concepts, art direction and user experience.

Working with the premier digital agency in San Francisco (Odopod)... I led vendor-side creative/art direction and managed front-end development with my team. My main focus was collaborating with agency-side creative directors, leading overall art direction and managing the user experience / front-end development.