Textline

Sure Textline is an elegant solution to a technical problem...but it's not just about giving you the tools to manage text messaging, it’s about allowing you as an organization, a brand, a small business to get on the ground level with your customers. Whether it’s customer support when there is an issue or just welcoming them when they are excited to make a purchase. Textline lets you connect with your customers directly. No more email, no more phone calls, no more apps. Be there for them!

Textline first reached out in typical start up fashion with what seemed like a simple task "we need a logo"... however, after working with them it seemed their needs were much larger and I was able to act as a stand-in Director of Brand/Product Design & CMO.

In addition to building the brand and continuing that into the user experience of the product...  my other goals were to define early adopters that gave Textline the best user acquisition/retention, ensure Textline came off as a premium product with depth, establish strong customer confidence... and elevate the brand beyond any other competing product.