TRN.TRAK

A mobile app for fitness enthusiasts wanting to log, balance and improve their strength training. After a personal health kick, I noticed there wasn't a lot of design-forward tools for weight lifting. The weight lifting industry seemed to be ridden with lightning, cracked concrete and clunky user interfaces.

My team at Asketic SF (a digital studio I co-founded) and I took this project from inception, to App Store, to continued marketing and growth. I took the reigns on everything outside of development. I started with app architecture/workflows/user experience, focusing a lot on quick-entry and repeat/routine based workouts.

I picked a name (train track) and developed the branding. The aura of the brand pays homage to the athletic/sport industry, but overall I moved away from "weight lifting" and into "strength training". Although there are plenty of gym rats out there, it was important to position the brand with more purpose than just lifting weights and looking good in the mirror. Strength Training as general exercise or for sports training was a much bigger market.

After releasing an initial MVP, we did real-world user testing and eventually iterated to a version we released to the App Store! Once released, I created several marketing campaigns which we used for Trn.Trak's various social media accounts and as creative for paid growth / advertising.

What is your strength for?